Tuesday, August 30, 2011

39 Steps: Getting the word out...

Good Evening, 

So far, this blog has been pretty centered on the rehearsal/tech aspects of putting this show. No show is complete, however, without many wheels turning behind the scenes. I'm hopeful that we can highlight some of those here over the coming weeks. 

Beyond productions meetings, sets being built, walls being painted and the actors working through their parts to figure out the why's and the wherefore's, there is an office a buzz with activity. Since The 39 Steps is the first show of the season, there are season ticket brochures being printed and sent, orders coming in, program ads being sold and much more. Much of that happens throughout the year as well, but there's always the beginning of the season push. 

In addition to all of that, we've been meeting on how to best market the show and begin to think about how to engage the audience and others in getting the word out. Since I am not only the director of 39 Steps, but also new on staff here at the theatre and working in areas of development and marketing, I'll look to share some of that process with you here. 

Tune in tomorrow for an announcement on one such activity we've come up with that will be fun and get everyone excited for The 39 Steps in...25 days! 

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